Commercial Impact
Expert strategic & commercial advice and implementation from Tuluc Consulting. Our team specialises in optimising the alignment of your clients needs to your technology, content, go-to-market resources. We work across industries, primarily for Private Equity and their portfolio companies
Introduction
Data-driven businesses, particularly those based on subscription models, hold significant commercial potential. However, their success hinges on understanding the unique value of their data, its relevance to different markets, and how to effectively position and grow the business. Not all data is of the same value; some datasets are unique, hard to replicate, and relevant to important customer workflow; some datasets only have one or two of these critical elements.
Where are you going to win? Why are you going to win? How are you going to win?
Below is a comprehensive list of key questions that any data subscription business should consider when shaping its commercial strategy:
Sales Strategy, Client Focus, and Organisational Structure
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Is the team structure and leadership aligned with goals?
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Should the focus be on acquiring new clients or nurturing existing clients, or both?
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Is the market ready for a "bridgehead" strategy or a "land grab"?
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What is the composition of the sales team's portfolio?
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What technology supports the sales function?
For your business some of the questions will be more urgent than others. Developing a new commercial strategy that has impact whilst you are day-to-day trying to grow the revenue can stretch any team. This change can be likened to changing the wheels on a car as it is motoring along. Where do you start?
At Tuluc Consulting we have many years of dealing with such challenges, it’s not easy but with the right plan and people in place, real positive impact on growth can be delivered.
We offer strategic commercial impact.
