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Pricing and Packaging




1.  What is the pricing strategy's elasticity and flexibility?


How sensitive is the target market to pricing changes? Is there flexibility to offer tiered pricing, discounts, or trials to different segments?


2.  Is the pricing, licensing, and packaging strategy customer-aligned?


Does it reflect customer needs, buying patterns, and willingness to pay? Is there a need for more flexible or innovative pricing models? What role does usage have?


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