Services
Tuluc Consulting offers specialized strategic and commercial services tailored to recurring revenue, digital content, and subscription-based businesses across various industry sectors. We excel in providing expert advice and hands-on implementation support, working closely with existing teams. Our approach ensures that recommendations are fully integrated and 'owned' by those who will execute and manage them, facilitating seamless adoption and execution of our strategies
Commercial Strategy and Tactics
Provide comprehensive advice and implementation support for all sales and marketing go-to-market (GTM) activities. This includes ensuring products are aligned with customer needs and ensure the technology and services support the product’s GTM strategy. Develop effective pricing, packaging, and licensing strategies that reflect market demands and customer expectations. Optimise sales structure and compensation plans to drive performance. Support recruitment efforts and foster a culture that enhances team effectiveness and aligns with strategic goals.
Assessment of the Commercial Potential and Risks of M&A Targets
Provide comprehensive advice and implementation support for all sales and marketing go-to-market (GTM) activities. This includes ensuring products are aligned with customer needs and ensure the technology and services support the product’s GTM strategy. Develop effective pricing, packaging, and licensing strategies that reflect market demands and customer expectations. Optimise sales structure and compensation plans to drive performance. Support recruitment efforts and foster a culture that enhances team effectiveness and aligns with strategic goals.
Data Value and Market Fit
We assess data’s uniqueness, H-T-C and relevance, determining it’s inherent value. For public data, we identify how to add value or differentiate it. We examine the data’s applicability across various markets and sectors, ensuring alignment with key use cases and client needs to maximise competitive advantages.
Product and Technology
We evaluate the quality and scalability of the data and associated technology stack. We can assess current infrastructure capabilities to handle data growth and user demand. We investigate potential areas for product innovation and technological enhancements that can improve functionality and support future growth.
Marketing and Sales Strategy
We can develop a targeted marketing strategy balancing brand building with pipeline development. This includes identify effective channels and messaging. We can establish KPIs for tracking success, including growth, customer satisfaction, and churn rates. We can advise on strategies to manage churn and optimise the customer journey from acquisition through renewal.
Pricing and Packaging
This includes the formulation of flexible pricing models and licensing structures tailored to customer needs and market expectations. We add packaging options that align with perceived customer value and competitive positioning. We ensure pricing strategies optimise revenue while remaining attractive to various customer segments.
Compliance and Security
We ensure data practices adhere to relevant industry standards, regulations, and certifications. Including, if required, the implementation of robust security measures to protect data integrity and manage risks effectively. We can advise on regularly update privacy policies to comply with evolving regulations, confirming data protection and regulatory compliance.
Sales Strategy, Client Focus, and Organisational Structure
We can co-create or review and optimise the sales strategy, including focusing on either new client acquisition or existing client management strategies. This service can include review the organisational structure to support sales effectiveness, ensuring roles and responsibilities are clearly defined. We can advise on alignment of team incentives (and help create new ones) with strategic goals. Included is often a review of sales technology like pipeline management and CRM systems.
Growth and Market Expansion
We can help identify opportunities to expand the Total Addressable Market (TAM) by exploring adjacent markets and customer segments. Assess potential partnerships or alliances to enhance market reach. We can develop strategies for market penetration and optimise client onboarding processes to support business growth.
Client Acquisition and Retention
We advise on strategies to balance new client acquisition with retention of existing clients. This includes evaluation of current tactics for client acquisition and retention. We work on optimising sales portfolios to support new business development and expand existing client relationships, using data-driven insights to improve sales effectiveness and top line growth.
Market Entry Strategy
We can help determine whether to pursue a 'bridgehead' strategy for a strong initial presence in a niche market or a 'land grab' approach for broader market penetration. We assess market readiness for each strategy and align it with overall business objectives, developing a detailed plan for market entry.
Sales Technology and Tools
An important part of sales productivity we can analyse the effectiveness of the sales technology stack, including CRM systems and pipeline management tools. We review how well these tools support sales processes and people so we can provide actionable insights that identify opportunities to enhance sales technology’s impact.