1. What should the marketing strategy focus on?
Are the right people and leadership in place? Are incentives aligned with corporate objectives and market dynamics? What training and development is required?
2. How do we measure and track the success of our commercial strategy?
What are the key performance indicators (KPIs) for measuring success? Are there benchmarks for growth, profitability, customer satisfaction, and churn?
3. How do we manage customer churn and retention?
What is the churn rate, and what are the primary reasons for customer attrition? What strategies are in place for retention, customer success, and cross/upselling?
4. What is the customer journey and lifecycle?
How do customers discover, trial, purchase, and renew the service? What are the critical touchpoints, conversion rates, and friction points at each stage?
5. How do we optimise customer onboarding and support?
What are the best practices for onboarding new clients to maximise adoption and minimise time to value? What customer support and training are needed?
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