1. Is the data unique, hard to replicate, and relevant?
What makes the data distinctive? How difficult would it be for competitors to replicate it? What are the competitive advantages? How important is the data to a clients’ business?
2. What is the source of the data?
Is the data public or proprietary? If it is public, how can you add value or make it unique? Are the sources secure, and how is the data source protected?
3. Who is the target market?
Is the data relevant to all companies, specific sectors, or businesses of a certain size or geography? How well-defined is the ideal customer profile (ICP)?
4. What are the primary use cases?
What problems does the data solve for clients? How critical are these problems, and what is the potential ROI for clients?
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